Personalization
Articles Tagged personalization:
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Artificial Intelligence
7 Ways that AI is Revolutionizing Email Marketing
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!
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Artificial Intelligence
Retail Identity Graphs: Identity Management Is The Foundation of Accurate Customer Insights and Predictive AI
Retailers today face an evolving landscape where personalized customer experiences are expected across all touchpoints. With customers engaging across a myriad of channels, creating and maintaining a unified view of each individual is a significant challenge. This is where an identity graph comes into play—a tool designed to store and connect identifiers and behavioral data about customers, forming a cohesive…
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Artificial Intelligence
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
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Artificial Intelligence
ChatGPT: How To Utilize Generative AI To Develop Your Ideal Customer Profile
The Gartner Ideal Customer Profile (ICP) framework is a structured approach for defining a business’s most valuable customer segments. This methodology goes beyond basic demographics to paint a clear picture of the ideal customer based on their characteristics, needs, behaviors, and challenges. An ICP helps businesses tailor their marketing and sales efforts toward the highest-value prospects likely to convert, be…
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Email Marketing & Automation
MoEngage: Unify Customer Data and Drive Engagement Across Web and Mobile App Channels
In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by providing a unified platform that…
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Analytics & Testing
Kameleoon: Drive Growth with AI-powered Experimentation
Every interaction with a website or app counts, and improving user experience is critical for growth. However, managing experiments, optimizing features, and personalizing content can significantly challenge marketing, product, and development teams. That’s where Kameleoon steps in—a unified platform that brings web experimentation, personalization, and feature management into one powerful solution. Kameleoon Kameleoon provides a robust, all-in-one platform that empowers…
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Marketing Tools
Insurtech: How Insurance APIs are Transforming the Insurance Industry
The insurance industry is one of the oldest and most traditional industries, but in recent years, it’s experienced a tech-driven renaissance thanks to insurtech. Insurtech—a combination of insurance and technology—refers to innovations designed to improve efficiency and customer experience in the insurance sector. Insurtech encompasses a wide array of digital tools, such as artificial intelligence (AI), machine learning (ML), big…
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Sales Enablement, Automation, and Performance
From Generic to Genuine: The Power of AI in Personalized Sales Outreach
People appreciate it when you remember their name, feel valued when you understand their needs, and feel seen when you offer solutions to their problems or gifts that bring them joy. Crafting emails that resonate individually with each unique customer seemed impossible until the advent of Artificial Intelligence (AI). With AI’s transformative power to personalize all your outreach emails, we’ve…
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Event Marketing
Snap, Share, Shine: Top 5 Photo Booth Apps to Elevate Your Next Event
Oh, the good old days when taking photos in a photo booth meant squeezing into a tiny box with your friends, trying to look glamorous (even though your pose is awkward), and waiting for those strip-like photos to get out of the slot… Fantastic times! But today, those times are gone in the world of AR beauty. The small booths are becoming…
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Advertising Technology
Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms companies use to manage, deliver, and optimize their digital advertising efforts. It encompasses everything from data management platforms (DMPs), demand-side…
