Content Analytics: End-to-End eCommerce Management for Brands and Retailers

Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date. The issue is that retailers and brands are often attempting to address the problem of

Build Sustainable Customer Relationships with Quality Content

A recent study found that 66 percent of online shopping behaviors include an emotional component. Consumers are looking for long-term, emotional connections that go beyond buy buttons and targeted ads. They want to feel happy, relaxed or excited when they shop online with a retailer. Companies must evolve to make these emotional connections with customers and establish a long-term loyalty that has influence beyond a single purchase. Buy buttons and suggested advertisements on social media

Shotfarm: Product Content Network for Brands and Manufacturers

One of the many lessons that I learned while at the IRCE was that it, for brands and manufacturers, ecommerce wasn’t so much about their online commerce store as it was about stores downstream that were able to sell and distribute their goods on their behalf. As ecommerce outlets create and foster outstanding relationships with their customers, they can look to other brands and manufacturers to increase their inventory of goods to sell to their