Pos
Articles Tagged pos:
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Could an Automated POS Improve The Checkout Process? 7 Features For Customer Satisfaction
As we enter a competitive retail world, the little changes often make the biggest difference. While many brands focus on capturing consumer attention as they enter the store, they often forget about the most important step of the buyer journey:…
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Meta: Track The Impact of Facebook Ad Campaigns At Your Store With The Conversions API
For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don't tell the full story. That's where the Conversions API comes in. [button link="https://martech.zone/refer/meta/conversions-api-video/"]Meta…
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Gain Customer Trust With These Three Privacy-Centric Advertising Practices
A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads. But there’s a catch. Much of today’s advertising…
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The Downfall of Data Management Platforms (DMPs)
We're in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say…
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How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?
Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy ( BLE ) beacons to send targeted messages and promotions to nearby mobile devices. This is often referred to as micro-location services. The goal of beacon marketing is…
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SQU IQ: Sync Inventory and Reporting Between Your POS and E-commerce Platforms
Over the last few years, there's no doubt that the need for an online store is critical to retailers being able to meet consumer demands, compete effectively, and grow their sales beyond their retail locations. A critical challenge for this…
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The 3 Features in iOS 16 That Will Impact Retail and E-Commerce
Whenever Apple has a new release of iOS, there's always huge fanfare amongst consumers on the experience improvements that they'll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that's…
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How Bluetooth Payments Are Opening Up New Frontiers
Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant. As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial…
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Salonist Spa and Salon Management Platform: Appointments, Inventory, Marketing, Payroll, and More
Salonist is a salon software that helps spa and salons manage payroll, billing, engaging your clients, and execute marketing strategies. https://youtu.be/WUr7yPd-RrA?si=u2trKwVpqzNvVf1L Appointment Setting for Spas and Salons Features include: Online Booking - Using the...
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KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers
The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI's solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer…