Pov
Articles Tagged pov:
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The Science of the Share: Top Words for Viral Headlines in 2026
Your headline is no longer just a title; it is the handshake that determines whether a user stays or scrolls. With over 16 billion Google searches occurring daily in 2026, and social feeds becoming increasingly crowded with slop (low-quality AI…
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Death to Bland Brands: Developing a Strong POV Worth Fighting For
UVP Before POV One of the staples of marketing 101 is the concept of a unique value proposition ( UVP ). Typically, we’re told to create a UVP along these lines: What you do Who you do it for ...
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How to Pitch an Influencer, Blogger, or Journalist
Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox: relevant, respectful of my time, and rich with material I…
