Review Management

Review management encompasses the systematic monitoring, responding to, and strategically handling customer feedback across multiple digital platforms where your business is listed. This includes general business directories, industry-specific review sites, and major search and social platforms.

Articles Tagged review management:

  • Artificial IntelligencePodium: Supercharge Customer Conversations with AI That Closes the Deal

    Podium: Supercharge Customer Conversations with AI That Closes the Deal

    For small businesses and service-based enterprises, capturing leads is only half the battle—responding quickly and converting those leads into real revenue is where many fall short. When customers expect replies within minutes (not hours) and want interactions that feel personal, responsive, and reliable, traditional staffing models often struggle to keep up. That’s where an AI-first platform like Podium becomes a…

  • Martech Zone AppsHow to find your Google Review Link (URL)

    App: How To Find Your Company’s Direct Google Review Link

    You can find your review link in your Google Business Profile settings, but it’s not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech Zone to help you find it: Locating Your Direct Review Link Your…

  • E-commerce and RetailProduct Reviews: Fueling Consumer E‑Commerce Conversion Rates and ROI

    The Impact of Product Reviews: Fueling Consumer E‑Commerce Success

    Product reviews are no longer a nice-to-have in e-commerce—they’re a fundamental part of consumer decision-making. As traditional in-store experiences are replaced with digital ones, shoppers increasingly rely on peer validation to bridge the gap between what a product claims and how it performs. 98% of shoppers say reviews are an essential resource when making purchase decisions.  PowerReviews This reliance isn’t…

  • Content MarketingOnline Reviews: Statistics and Tips

    The Impact of Online Reviews To Local Businesses, Brands, and Online Stores

    Online reviews have become a cornerstone of consumer decision-making and business success. The numbers are staggering regarding how much they can impact your business – whether you’re a local business, an e-commerce site, or even a B2B provider. 88% of consumers worldwide make an effort to consult reviews when discovering a local business. Oberlo This fundamental shift in consumer behavior…

  • Paid and Organic Search MarketingLocal SEO Mistakes: Organic Search Engine Optimization

    Local SEO: Mistakes To Avoid With Your Organic Search in 2024

    This week, I visited the grand opening of a new restaurant in our town after seeing some of the business’s carefully placed signage up and down the main intersections around them. However, they left out the best-performing signage today: having an online presence on maps and local organic search results… for free. After my wife and I had a delicious…

  • Content MarketingGoSite: The All-in-One Solution for Your Local Service Businesses

    GoSite: The All-in-One Solution for Your Local Service Businesses

    Running a local service business means juggling endless tasks—from attracting customers to managing appointments, invoices, and reviews. The constant need for visibility and customer engagement can feel overwhelming for HVAC technicians, electricians, auto detailers, plumbers, handymen, landscapers, home cleaners, locksmiths, movers, and home inspectors. Thankfully, GoSite is here to simplify everything, bring your business online, and help you thrive in…

  • Social Media & Influencer MarketingJabio by Sitejabber: Review Management and Social Proof

    Jabio: Create Compelling Social Proof through Customer Reviews

    In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online by 2029, a 22% increase from 2024. Statista To gain a strategic advantage, businesses online are turning to customer reviews. Online reviews provide social proof of a product’s quality and…

  • Email Marketing & AutomationSendlane: Email Marketing, SMS Marketing, Review Management, Form Platform

    Sendlane: Empowering eCommerce Brands with Integrated Email, SMS, Review, and Form Management

    E-commerce businesses face numerous challenges in retaining customers and driving repeat purchases. With the proliferation of marketing channels and tools, many companies struggle to create cohesive, personalized experiences that resonate with their audience. The fragmentation of customer data across multiple platforms often leads to disjointed messaging and missed opportunities for engagement. Moreover, the complexity of managing various marketing tools can…

  • Marketing ToolszipBoard Online Proofing Collaboration Workflow Approval Platform for web, video, content, documents, code review, etc.

    zipBoard: Streamlining Proofing and Collaboration Workflows for Any Digital Asset

    Online proofing has become an essential process in the digital age, ensuring accuracy and effectiveness in various content creation, document collaboration, and marketing collateral. This systematic approach involves several prioritized steps, each crucial in maintaining the integrity and appeal of digital content. Brands utilize proofing processes and workflows to collaborate, verify, and approve: Accuracy and Quality: The primary goal of…

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