Reviews

Articles Tagged Reviews:

  • Analytics & TestingLanding Page Mistakes to Avoid

    Landing Page Mistakes That Kill Conversions—And How to Fix Them

    A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…

  • Martech Zone AppsHow to find your Google Review Link (URL)

    App: How To Find Your Company’s Direct Google Review Link

    You can find your review link in your Google Business Profile settings, but it’s not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech Zone to help you find it: Locating Your Direct Review Link Your…

  • Email Marketing & AutomationVendasta: Building a Customer Engagement Flywheel with Vendasta's AI: A Step-by-Step Guide

    Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide

    Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…

  • Analytics & TestingThe Connection Between Social Signals and search Rankings: Myth or Reality?

    How Social Signals Boost Your Online Presence in 2025: A Dual-Engine Approach

    Social signals—interactions like likes, shares, retweets, and comments—act as a real-time pulse of your brand’s popularity and engagement on platforms like X, TikTok, and Instagram. These signals don’t just shine on social media; they ripple into your search engine visibility, driving traffic and credibility. But here’s the catch: while social media thrives on instant feedback, climbing search engine rankings (on…

  • Analytics & TestingBrand24: AI-Powered Social Listening to Protect and Grow Your Business

    Brand24: AI-Powered Social Listening to Protect and Grow Your Business

    Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and focus on what truly matters? That’s where social listening with advanced AI tools provides clarity amidst the chaos. AI has…

  • Artificial IntelligenceUsing IVAs to Boost CX and Build Customer Loyalty

    How Marketers Can Use IVAs to Boost CX to Build Customer Loyalty in 2025

    Think about the steps you take before making a purchase decision. What insights from other customers do you examine? Maybe you will make it a habit to read customer reviews. Or perhaps you rely on the number of stars or the customer ratings, which is easy to do—after all, for so many online retailers, the customer rating info appears above…

  • E-commerce and RetailE-commerce strategies for double-digit-growth

    6 Ecommerce Strategies for 10%+ Growth in 2025

    Hey there, thinking about boosting your ecommerce game in 2025? You’re not alone. With everyone shopping online, it’s a wild race to stay ahead. So, how do you ensure your online store doesn’t just float but grows by over 10%? Let’s dive into some strategies that can help you do just that. We’ll talk about everything from SEO to customer segmentation and…

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