ROI

Articles Tagged ROI:

  • Artificial IntelligenceThe Evolution of Personalization: From Merge Tags to AI-Powered Journeys

    The Evolution of Personalization: From Merge Tags to AI-Powered Experiences

    What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…

  • Artificial IntelligenceAntavo Global Loyalty Trends Report 2025: What’s Working, What’s Failing, and What’s Next

    Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next

    Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…

  • Advertising Technologyillumin: Unify Omnichannel Advertising, Programmatic, Social, and Email in One Ad Platform

    illumin: Unify Programmatic, Social, and Email in One Ad Platform

    Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…

  • Customer Data PlatformsMakeWebBetter Hubspot WooCommerce Ecommerce Integration

    MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot

    There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the…

  • Social Media & Influencer MarketingCrypto Marketing and Community Management

    What Martech Can Learn from Crypto Community Management

    Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…

  • Content MarketingPerforce: Version Control for Video and VFX Studios

    Perforce: Version Control for Video and VFX Studio Workflows

    Creative teams in animation, video, and virtual production face ever-growing complexity. As asset libraries balloon and project timelines shrink, bottlenecks in workflow and version control can stifle momentum. Artists, developers, and producers alike need seamless collaboration, scalable storage, and instant access to the right files at the right time. Perforce Perforce offers a high-performance version control platform purpose-built for the…

  • E-commerce and RetailPromotion Optimization Institute 2025 State of Consumer Goods Report

    The State of the Consumer Goods Industry in 2025: A Strategic Outlook for Retailers and D2C Marketers

    The consumer goods industry is undergoing a seismic transformation. After several years of supply chain disruptions, digital upheaval, and shifting consumer priorities, 2025 marks a year where both legacy brands and digital-native challengers are resetting their strategies. For retailers, D2C brands, and online store operators, understanding the prevailing trends is not just important—it’s mission-critical. According to the 2025 Consumer Goods…

  • Artificial IntelligenceMarketing Predictions for 2025 and Beyond

    Marketing Predictions for the Rest of 2025 and Beyond

    2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second half of the decade. My experience…

  • Advertising TechnologyLinkTrackr: Affiliate Link Tracking and Link Cloaking

    LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro

    Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn’t easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or expose your commissions to savvy competitors. That’s where link cloaking comes in. What is Link Cloaking? Link cloaking is the…

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