ROI
Articles Tagged ROI:
- Content Marketing
PostcardMania: Supercharge Your Small Business with Proven, Trackable Direct Mail
Marketing budgets are under more scrutiny than ever, and every dollar spent needs to deliver measurable results. Small businesses face the challenge of cutting through digital noise while avoiding the waste of untargeted traditional campaigns. The solution lies in blending the staying power of direct mail with the precision of digital targeting—making sure your message is seen, remembered, and acted…
- Sales and Marketing Training
Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed strategies, and broken promises. With the second half of the year sure to be more uncertain and unforgiving, the winning…
- Artificial Intelligence
Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
- Advertising Technology
Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
- Artificial Intelligence
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
- Artificial Intelligence
Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…
- Advertising Technology
illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…
- Customer Data Platforms
MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the…
- Social Media & Influencer Marketing
What Martech Can Learn from Crypto Community Management
Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…
- Content Marketing
Perforce: Version Control for Video and VFX Studio Workflows
Creative teams in animation, video, and virtual production face ever-growing complexity. As asset libraries balloon and project timelines shrink, bottlenecks in workflow and version control can stifle momentum. Artists, developers, and producers alike need seamless collaboration, scalable storage, and instant access to the right files at the right time. Perforce Perforce offers a high-performance version control platform purpose-built for the…
