ROI
Articles Tagged ROI:
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Unlocking Marketing Effectiveness With Scalable Measurement
Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved…
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Unlocking the Power of Email Marketing: ROI Insights and Benchmarks for 2025
Email marketing remains a steadfast beacon of profitability. As of September 2025, with 4.48 billion people worldwide relying on email as their primary communication tool—a figure projected to increase to 4.59 billion by year's end—it's no wonder marketers continue to…
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Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear
A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks.…









