ROI

Articles Tagged ROI:

  • Why Is Salesforce So Expensive? How to Keep Costs Down

    Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment

    As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree view of the customer and improving your business comes with some sticker shock after the platform rolls out and is…

  • Revealbot Ad Management, Automation, Optimization, Workflows

    Revealbot: Automate And Scale Your Ad Management and Optimization

    Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on achieving remarkable results and maximizing their return on ad spend (ROAS). Revealbot’s comprehensive platform is designed to empower businesses by…

  • Postscript Text Message (SMS) Marketing for Shopify Stores

    Postscript: Unleash the Power of SMS Marketing on Shopify

    As e-commerce continues flourishing, finding effective ways to connect with customers and drive revenue is essential for online merchants. One strategy that has proven to be highly successful for Shopify stores is short message service (SMS) marketing. Let’s explore how SMS marketing works on Shopify, its benefits, and how it can help businesses foster stronger customer relationships and boost their…

  • Sales and Marketing Wishes

    8 Wishes That Every Executive Has About Their Sales And Marketing Programs

    While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced Brand Awareness: Executives recognize the importance of brand awareness and wish for their sales and marketing programs to increase brand…

  • Benefits of Blogging for Brands (Platforms, Features, Statistics)

    Why Are Brands Still Blogging? Features, Platforms, and Benefits

    It’s hard to believe it’s been over a decade since I wrote Corporate Blogging for Dummies! In that time, I’ve seen a transformation where blogs have become a feature of virtually every content or e-commerce platform. Blogging is still critical as companies require a simple process for quickly publishing articles, news, and building their content library. Blogging Continues To Dominate…

  • How to write text messages (SMS) for marketing

    How To Craft Compelling Text Messages (SMS) That Drive Results

    When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…

  • Benefits of Influencer Marketing Automation

    Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation

    Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Two-thirds of marketers in the US planned to turn to influencer marketing and increase their budgets for such campaigns. Insider Intelligence The influencer marketing industry reached $16.4 billion in…

  • Why Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • what is adtech guide

    Adtech Simplified: A Comprehensive Guide for Business Professionals

    In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership