ROI
Articles Tagged ROI:
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Email Marketing & Automation
The Top 10 Challenges Introduced by Marketing Automation and How To Avoid Them
There’s no doubt that marketing automation is an incredible way to digitally transform your organization, a way to capitalize on effectively communicating with your prospects and customers and a means to reduce the resources and workload of manually marketing to them. With any strategy deployed in an organization also comes many challenges, though. Marketing automation is no different. Table of…
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Sales and Marketing Training
Marketing Mastery: Unlock High-Impact Strategies for Explosive Growth With This Marketing Community and Training
Marketing is the backbone of any successful business, but it’s also one of the most challenging aspects to master. Algorithms change, trends evolve, and what worked yesterday might not work tomorrow. Many marketers struggle to generate leads, optimize campaigns, and turn visitors into loyal customers. Scaling a business without proper guidance can feel like a never-ending puzzle. Marketing Mastery Marketing…
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Advertising Technology
Top-5 B2B AdTech Marketing Trends to Watch in 2025
Projections don’t always come true, but monitoring trends can help you prepare for various future scenarios (except maybe for black swans). In this article, you’ll find the top five AdTech developments influencing B2B marketing this year and insights on staying ahead of the competition. B2B Ad Tech Trends:AI-Driven Ad PersonalizationPrivacy-First MarketingAccount-Based Marketing (ABM) in Ad TechAdvancements in Programmatic AdvertisingThe Evolution…
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Analytics & Testing
Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization
For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging AI-powered tools and first-party data has become critical in providing real-time, actionable insights that help brands optimize their Super Bowl…
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Sales and Marketing Training
5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you know if your go-to-market strategy is actually going to work? One option is to use go-to-market interview questions to make…
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Paid and Organic Search Marketing
Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools
Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding a comprehensive solution to streamline SEO and PPC tasks and uncover actionable insights is more critical than ever. Serpstat Serpstat…
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Email Marketing & Automation
Unlocking the Potential of Email List Rental: What Marketers and List Owners Need to Know
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you're unfamiliar or unimpressed with renting an email list here's the lowdown on the benefits as well as its key differentiating factors and considerations.
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Social Media & Influencer Marketing
Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence
Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition (UVP) — engagement and trust within niche communities. This article explores micro-influencers’ impact, their advantages and disadvantages, and how businesses can leverage them for marketing success. What Are Micro-Influencers? Micro-influencers…
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Social Media & Influencer Marketing
Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture
Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…
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Social Media & Influencer Marketing
Social Media Marketing Plan: Six Steps To Plan Your Strategy and Free Templates
Creating an impactful social media presence requires a systematic approach incorporating goal-setting, audience understanding, and consistent execution. These six steps—grounded in strategy, planning, execution, and optimization—provide a comprehensive framework for building and maintaining a successful social media marketing plan. This guide expands on the key steps necessary to meet your objectives while delivering actionable insights and tools for each phase.…
