Saas
Articles Tagged saas:
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AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I'll explain why, but first, I'd like to give some background on my career. You…
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Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I've enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and…
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Software as a Service Contract Scams to Avoid
When it comes to signing up for Software as a Service ( SaaS ) contracts, there are critical factors that often go unnoticed but can have a significant impact on your business. It's essential to be vigilant about your agreements'…
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Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer. As buyers are bombarded with emails and ads originating from massively automated marketing and sales tools…
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What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let's explore what sets mobile app development apart and how companies can maximize their Return on Investment ( ROI ) on these…
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MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your…
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10 Methods Introduced In HTML5 That Dramatically Improved User Experience
We're assisting a SaaS company in optimizing their platform for organic search ( SEO )... and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was…
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Free and Easy Wireframing with Wireframe.cc
Wireframing is a crucial step in the process of designing websites or digital applications, and it's directly related to sales, marketing, and online technology. Here's an explanation: Wireframing is a visual representation or a skeletal outline of a web page…
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Cheddar: Subscription Management Platform and Recurring Billing API
The management of subscriptions and recurring billing has become a critical aspect for platforms seeking sustainable growth. Cheddar offers a seamless and secure means for platforms to handle these intricacies efficiently. Let's delve into how Cheddar's innovative approach addresses the…
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Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (…