Sales
Articles Tagged sales:
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Customer Data Platforms
Krateo.ai: Spring Data Cleaning Means Deeper Consumer Understanding
Consumer data is a mess. Think of an aged house in a run-down neighborhood with an overgrown yard. And inside, it’s even worse. Cobwebs, falling shutters, peeling wallpaper, musty furniture. Yeah…that’s the condition of data these days. So, as we roll toward Spring, maybe it’s time we started looking at your data as a project that needs attention. Consumer data…
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E-commerce and Retail
Choosing the Right Retail Marketing Technology Software Partner: Key Considerations
In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…
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Sales Enablement, Automation, and Performance
The Future of Sales: Overcoming Knowledge Friction with AI Innovation
In the rapidly evolving landscape of sales, where information is a currency and responsiveness is paramount, one formidable obstacle stands out — knowledge friction. Knowledge friction is the distance between what a salesperson needs to know and the ability to access that information. The intelligence embedded in internal systems is often obscured by layers of technology, creating a barrier for…
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Sales Enablement, Automation, and Performance
Xant: Revolutionizing Sales Productivity with AI-Powered Playbooks
Organizations face numerous challenges when it comes to optimizing their sales processes, engaging prospects effectively, and ultimately driving revenue growth. Sales teams often struggle with managing lead follow-up, prioritizing activities, and ensuring consistent performance across the board. However, there is a solution that can help overcome these obstacles and propel sales teams to new heights of success. Xant (formerly InsideSales)…
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Marketing Tools
MindManager: Mind Mapping and Collaboration for the Enterprise
Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…
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E-commerce and Retail
IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button
Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.…
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Sales Enablement, Automation, and Performance
The 5 Key Elements To Crafting The Perfect Sales Proposal
Sales proposals are crucial tools in the B2B sales process, serving as the bridge between a prospect’s needs and the solution offered by a sales professional. To create an effective sales proposal, one must adhere to a structured approach that addresses the client’s pain points and showcases the unique value proposition in a clear and personalized manner. Below, we delve…
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Social Media & Influencer Marketing
Influencer Marketing Trends: Experts Reveal Strategic Evolution and Key Insights for 2024
Influencer marketing is one of the fastest-changing industries as it’s also one of the most modern ones. And also – one of those that are constantly growing. Last year the industry reached $21.1 billion, up from $16.4 billion the year before. Further expansion is anticipated in 2024, and brands know this to be true: more and more of them allocate…
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Customer Data Platforms
How to Build a Client-Centric Culture
What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a guiding philosophy shaping decision-making across an entire organization, ultimately aimed at customer happiness and enhancing customer experience. But regardless of…
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Marketing Books
Telling, Showing, Versus Involving: A Guide for Marketing Professional Development
I’ve been writing about professional development of new marketing professionals recently because I believe: Job opportunities are declining because traditional marketing education cannot keep up with the latest technological advancements in our industry. Job opportunities will decline as fundamental jobs are enhanced or replaced by AI. Developing professional skills is paramount for staying competitive and innovative in marketing. Understanding the…
