Sales
Articles Tagged sales:
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Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience
Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business ( B2B ) and business-to-consumer ( B2C ) communications. Each version of the story uses a…
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Unlocking the Full Potential of Sales Engineers with AI
B2B selling has completely changed. Look at everything going on in the market: products are becoming more accessible, buyers are becoming more educated, and evaluations are becoming more hands-on. The tried and true methodology of cold outreach - from a…
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Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we…
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Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer. As buyers are bombarded with emails and ads originating from massively automated marketing and sales tools…
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Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations' decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack…
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Pinterest Marketing, Advertising, and Statistics
Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to…
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The History Of Marketing
The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket , which meant a marketplace or a place where goods were bought and sold. Over time, the…
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Chartbeat: Content Analytics and Insights for Publishers
Publishers constantly seek ways to engage their audiences, make informed editorial decisions, and build reader loyalty. One powerful tool trusted by thousands of content teams worldwide to achieve these goals is Chartbeat . This clever and robust software delivers real-time…
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Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider
As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and…
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Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You'll find artificial intelligence ( AI -powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we…
