Reading Time: 4 minutes Most companies sending email truly underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can wind up in the junk folder of someone who subscribed and wished to convert with your company. That’s a terrible situation to be in. Even worse, you may not even realize that your emails are being routed to junk unless you’re using an inbox monitoring tool. My recommendation for this is our partners at
A Comprehensive Guide To Using LinkedIn Sales Navigator
Reading Time: 8 minutes LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today, regardless of how big or small, rely on LinkedIn for hiring people across the globe. With over 720 million users, this platform is growing every day in size and value. Besides recruiting, LinkedIn is now a top priority for marketers wishing to step up their digital marketing game. Starting with
Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
Reading Time: 5 minutes Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the first line of your email is a no-fail conversion-clincher… Or is it? The truth isn’t
Livestorm: Plan, Execute, and Optimize Your Inbound Webinar Strategy
Reading Time: 2 minutes If there’s one industry that’s exploded in growth due to travel restrictions and lockdowns, it’s the online events industry. Whether it’s an online conference, a sales demonstration, a webinar, customer training, an online course, or just internal meetings… most companies have had to invest heavily in video conferencing solutions. Inbound strategies are being driven by webinars nowadays… but it’s not as simple as it sounds. The need to integrate or coordinate with other marketing channels,
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Reading Time: 2 minutes Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up. Chili Piper Features Include Chili Piper provides your prospects with a better scheduling experience for