Salesforce
Articles Tagged salesforce:
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StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has…
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Friendbuy: Drive ROI With Smarter Loyalty and Referral Tools
Customer acquisition costs are rising, competition in e-commerce is fierce, and retaining customers has never been more critical. Many brands find themselves spending heavily on ads, only to see diminishing returns, as customer churn erodes their profitability. To achieve sustainable…
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Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it…
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The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance
Companies that wish to improve their sales performance typically invest in implementing a customer relationship management ( CRM ) platform. We've discussed why companies implement a CRM , and companies often take the step... but the transformations frequently fail for…
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Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance
Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence ( AI ), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and…
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Appointiv: Streamline and Automate Appointment Scheduling Using Salesforce
One of the significant behavioral changes that have occurred in the buyer's journey online is the ability to self-service. As a buyer, I want to research problems online, identify solutions, evaluate vendors, and... ultimately... get as far to the finish…
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Marketing Cloud: How to Create an Automation in Automation Studio to Import SMS Contacts into MobileConnect
Our firm recently implemented Salesforce Marketing Cloud for a client that had about a dozen integrations that had complex transformations and communication rulesets. At the root was a Shopify Plus base with Recharge Subscriptions , a popular and flexible solution…
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Zapier: Your Code-Free Workflow Automation for Business
Efficiency isn't just an advantage; it's a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier , the online automation tool, is the solution that makes it all…
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DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange
It is important for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud ( SFMC ). SFMC offers a wide range…
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Gong: Conversation Intelligence Platform for Sales Teams
Gong’s conversation analytics engine analyzes sales calls at the individual and aggregate levels to help you understand what’s working (and what’s not). Gong starts with a simple calendar integration where it scans each sales representative’s calendar looking for upcoming sales…
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Clearbit: Using Real-Time Intelligence To Personalize And Optimize Your B2B Website
Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other mediums, develop helpful content to drive inbound leads, and optimize their website so it ranks higher in…
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Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I'll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out…
