SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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10 Key Marketing Statistics That Will Drive Successful Marketing Returns in 2026
Marketing rarely changes all at once. It shifts quietly, then suddenly the old playbook stops working. Heading into 2026, a handful of data points make it clear that the ground has already moved. These statistics are not predictions or trend…
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The Engagement Multiplier Hiding in Plain Sight
Why Text Messaging Should Be Your Martech Foundation We’ve come a long way in integrating how we reach and engage customers. Technology has grown more sophisticated, and martech stacks now seamlessly support email, social media, and apps. But for all…
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Unitel Voice: Unlock a Business-Ready Virtual Phone System in Minutes
Small businesses rarely struggle because they lack ambition. They battle because time is scarce, customers expect instant response, and most communication tools are built for IT teams—not business builders. For owners and founders who juggle sales, service, and operations, a…
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Quo: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient…
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Why SMS Messaging Is Having a Big Moment (and What Brands Need to Know)
There’s nothing wrong, per se, with Gmail’s Promotions tab. Anything that declutters a user’s inbox is probably worth applauding. But from a brand’s perspective, there’s something a little deflating about it, is there not? You spend all this time crafting…
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is…
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Actito: The Agile Customer Engagement Platform Built for GDPR
Customer engagement has become one of the most complex challenges modern marketing teams face. Customers expect relevance across every interaction, yet data is fragmented, channels are siloed, and privacy regulations continue to tighten. Marketing leaders are under pressure to deliver…
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Talkroute: Why Remote Teams and Sales Pros Rely on This Virtual Phone System
For small business owners, managing communication across locations and teams has always been a juggling act, especially with remote work becoming the norm. Many businesses still rely on outdated desk phones or personal mobile numbers, creating confusion, missed opportunities, and…
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EZ Texting: Drive Engagement with Effortless SMS Marketing Automation
SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that…
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The Rise of Digital Coupons: A Smart Strategy in a Cost-Conscious Era
In an economy where consumers are watching every dollar and businesses are competing for increasingly selective buyers, digital coupons have emerged as one of the most effective marketing tools available. These modern discounts offer frictionless savings for shoppers while providing…