Ssp
Articles Tagged ssp:
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Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions
Modern Supply-Side Platforms ( SSPs ) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second ( QPS ) during…
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Predictive Bidding and AI’s Role in Transforming the Programmatic Ecosystem
The programmatic advertising industry is experiencing a rapid blooming time: new companies are entering the market, technologies are snowballing, and powerful transformations are in the air. All of this is incredibly complicating the advertising ecosystems, creating conditions for increased fraud…
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33Across: Reach the Right Audiences Faster with AI-Powered Supply-Side Targeting
Modern marketers are struggling to maintain precision, scale, and efficiency as the digital landscape fragments and third-party cookies are phased out. Teams are under pressure to unify audience data, activate it across channels like CTV and display, and deliver measurable…
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Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers' attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms…
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Understanding and Combating Ad Fraud: A Comprehensive Guide
Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology ( Adtech ). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses…
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Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its…
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What Is An Ad Server? How Does Ad Serving Work?
An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the…
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What Is A Supply-Side Platform (SSP)?
A supply-side platform ( SSP ) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we'll explore the role of…
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What Is A Demand-Side Platform (DSP)?
A demand-side platform ( DSP ) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and…
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AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of…