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- Email Marketing & AutomationDouglas KarrNov 25, 2024
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
- Social Media & Influencer MarketingDouglas KarrOct 30, 2024
Sendible: Simplified Social Media Management for Agencies and Brands
It’s harder than ever for marketers to keep up with social media marketing (SMM) demands. Between creating engaging content, scheduling posts, tracking performance, and generating reports, juggling all the moving parts can be overwhelming. Sendible is an all-in-one social media management platform that simplifies these tasks, making it easier for agencies, marketers, and brand managers to amplify their brand stories…
- Social Media & Influencer MarketingDouglas KarrSep 30, 2024
Revive Social: Automatically Share WordPress Content Across Social Media Platforms
If you’ve got a WordPress publication like mine with thousands of articles, you know you’ve got amazing content that’s dying simply because you’re not promoting it. Social media is a fantastic place to drive relevant visitors to your publication. Still, the arduous task of queueing and scheduling old content is too much for most companies. Managing social media can be…
- Social Media & Influencer MarketingDouglas KarrSep 23, 2024
Mastering the X Algorithm for Maximum Business Impact
Navigating the world of social media can feel like a constantly changing game, especially for businesses trying to make a meaningful impact. On X (formerly Twitter), where speed and engagement define success, it’s crucial to understand how the platform’s algorithm works to maximize visibility and interaction. Fortunately, X has provided insights into its algorithm, offering a blueprint for businesses to…
- Marketing InfographicsDouglas KarrSep 16, 2024
How Much Content is Produced Online in 60 Seconds?
The internet has become an integral part of our daily lives in our increasingly connected world. But have you ever wondered how much activity occurs online in a single minute? The sheer volume of digital interactions happening every second is staggering, painting a vivid picture of our hyper-connected society. Table of ContentsSocial Media: A Hive of ActivityFacebookInstagramLinkedInPinterestTikTokX (formerly Twitter)Streaming and…
- Social Media & Influencer MarketingDouglas KarrSep 13, 2024
The Power of Social Networking: Investing in Connections in the Digital Age
If you want to go fast, go alone. If you want to go far, go together. African Proverb Social networking has become an integral part of our personal and professional lives. It goes far beyond simply staying in touch with friends and family; it’s a powerful tool that can shape careers, foster innovation, and create opportunities. It’s disappointing that our…
- Social Media & Influencer MarketingDouglas KarrAug 31, 2024
goodshare.js: Simplify Your Social Sharing in Web Applications With This Lightweight JavaScript Library
In the age of social media, sharing content across various platforms has become an integral part of user engagement. However, implementing social sharing functionality can often be tedious for developers and website owners. Enter goodshare.js, an open-source JavaScript library that simplifies adding social sharing buttons to your website or application. What is goodshare.js? goodshare.js is a lightweight, modern JavaScript solution…
- Social Media & Influencer MarketingDouglas KarrAug 25, 2024
How To Change Your X Username Without Losing Your Followers
When we rebranded from Marketing Tech Blog to Martech Zone, we also needed to update all of our social media handles. Our X handle was @mktgtechblog. This was an oversight from day one. Every time someone asked what the username was, I had to spell it out m-k-t-g-tech-blog, then repeat it a few more times. I searched X for a…
- Content MarketingDouglas KarrAug 10, 2024
10 Great Digital Strategies That Bands and Musicians Should Use To Build Their Fanbase
The digital revolution has fundamentally transformed the music landscape, ushering in an era of unprecedented opportunity and challenge for musicians. The web and our ever-present connected devices have dismantled traditional barriers to entry, democratizing the ability for artists to create, distribute, and promote their music on a global scale. Gone are the days when major record labels held the keys…
- Social Media & Influencer MarketingDouglas KarrAug 9, 2024
Should Every Company Really Invest in a Social Media Strategy?
Social media has become an integral part of our lives. For businesses, it presents a unique opportunity to connect with their target audience, build brand awareness, and drive sales. However, with the ever-changing social media landscape and the increasing costs associated with it, it’s essential to evaluate whether investing in social media marketing is the right move for your company.…