What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re

Vydia: Manage Your Video Content and Digital Rights

Vydia is an Inc 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Content creators are leveraging the power of video across every social platform available, however, their insights and control over their own intellectual property are limited. Vydia is empowering creators by solving this problem with a smart, universal application. Roy LaManna, Founder and CEO of Vydia Vydia’s Agency Features Include the ability to:

Generational Marketing: Understanding Different Age Groups and Their Preferences

Marketers always look for new ways and strategies to reach their target audience and get the best results out of marketing campaigns. Generational marketing is one such strategy that provides marketers an opportunity to penetrate deep into the targeted audience and better understand the digital needs and preferences of their market. What is Generational Marketing? Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the

Why User-Generated Content Reigns Supreme In The Age of Social Media

It’s pretty amazing to see how technology has evolved in such a short period of time. Long gone are the days of Napster, MySpace, and AOL dial-up dominating the online market. Today, social media platforms reign supreme in the digital universe. From Facebook to Instagram to Pinterest, these social mediums have become integral components of our everyday lives. Look no further than how much time we spend on social media each day. According to Stastista,

ROBO: How Today’s Shoppers Research Online and Buy Offline

While we continue to make a big deal out of the growth of online sales, it’s important to remember that 90% of consumer purchases are still made at a retail outlet. That doesn’t mean that online doesn’t have a huge influence – it does. Consumers still want the gratification of looking, touching and test-driving a product before paying for it. ROBO isn’t new, but it is becoming the norm in consumers’ shopping journey and a

How to Harness User-Generated Content Without Being Sued

User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr photos without permission. Getty Images and Agence France-Presse (AFP) also suffered a $1.2 million lawsuit

How to Fuel Sales with Curated Social Content

We don’t try to kid ourselves that we’re the best source of marketing and marketing technology across the Internet. We have great relationships with other sites and we promote many of our colleagues who have written amazing content over the years. We don’t look at every site as a competitor, we instead view them as resources for our audience. As we continue to grow our reach, we’re respected as a resource because of the value

#Atomicchat: User-Generated Content

If you follow me on Twitter, we had a fantastic chat session with the folks at Atomic Reach speaking about User Generated Content (UGC). Here are the highlights and key takeaways from #AtomicChat Twitter chat, hosted every Monday night at 9pm EST/ 8pm CST/ 6pm PST. Follow @Atomic_Reach for all your content marketing updates! Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion form