Over the past few years, there have been some major changes in the way we use the internet for digital marketing. We started from merely creating a website to now harnessing data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers have to step up their game in order to stand out in today’s ever-changing landscape. Marketing in the digital world is exceedingly different from
Common terminology utilized by designers of graphics and layouts for the web and print.
The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey – deeply analyzing how our marketers are being prepared in their formal degree programs, and identifying gaps that will make their skills more marketable in the workplace. Key to traditional degree programs is that the curriculae often take several years to be approved. Unfortunately, that puts graduates
We really did enjoy our previous layout on Martech but knew that it appeared a bit aged. While it was functional, it just didn’t acquire new visitors as it once did. I believe people arrived at the site, thought it was a bit behind on its design – and they made the assumption that the content might be as well. Simply put, we had an ugly baby. We loved that baby, we worked hard on
CX/UX – Only one letter different? Well, more than one letter, but there are a lot of similarities between Customer Experience and User Experience work. Professionals with either focus work to learn about people by doing research! The Similarities of Customer Experience and User Experience Customer and User Experience goals and process are often similar. Both have: A sense that business is not just about selling and buying, but about satisfying needs and providing value
I’ve tested a ton of different prototyping tools to create wireframes and layout user interface elements… but I always gravitated back to paper. Perhaps if I purchased a sketch pad, I could have some luck… I’m just not a mouse guy when it comes to drawing (yet). Enter POP, a mobile or tablet application that allows the user to combine photos of your paper prototypes with hotspots for interactivity. It’s pretty ingenious! Start by drawing
We’ve been fans of Pingdom for quite some time. It’s a dead-simple tool to monitor your sites, web applications and APIs to ensure that they’re up and running. We monitor Martech Zone, DK New Media and CircuPress with the service. While working with one client, we implemented it at, we made a specific API call that responded with a difficult query so that we could monitor response times of the application from across the globe.
UserZoom provides a cloud-based, all-in-one online user research software platform for companies to cost-effectively test usability, measure the voice of the customer and deliver great customer experiences. UserZoom provides research capabilities for the desktop, including remote usability testing, card sorting, tree testing, screenshot click testing, screenshot timeout testing, online surveys, VOC (Intercept Surveys), VOC (Feedback Tab) as well as mobile usability testing and mobile app VOIC (Intercept). The research results in usability data, survey responses,