Designer Terminology: Fonts, Files, Acronyms and Layout Definitions

Common terminology utilized by designers of graphics and layouts for the web and print.

What Are The Most Important Modern Marketing Skills in 2018?

The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey – deeply analyzing how our marketers are being prepared in their formal degree programs, and identifying gaps that will make their skills more marketable in the workplace. Key to traditional degree programs is that the curriculae often take several years to be approved. Unfortunately, that puts graduates

2017 Web Design and User Experience Trends

We really did enjoy our previous layout on Martech but knew that it appeared a bit aged. While it was functional, it just didn’t acquire new visitors as it once did. I believe people arrived at the site, thought it was a bit behind on its design – and they made the assumption that the content might be as well. Simply put, we had an ugly baby. We loved that baby, we worked hard on

CX versus UX: The Difference Between Customer and User

CX/UX – Only one letter different? Well, more than one letter, but there are a lot of similarities between Customer Experience and User Experience work. Professionals with either focus work to learn about people by doing research! The Similarities of Customer Experience and User Experience Customer and User Experience goals and process are often similar. Both have: A sense that business is not just about selling and buying, but about satisfying needs and providing value

POP: Your Mobile App for Prototyping on Paper

I’ve tested a ton of different prototyping tools to create wireframes and layout user interface elements… but I always gravitated back to paper. Perhaps if I purchased a sketch pad, I could have some luck… I’m just not a mouse guy when it comes to drawing (yet). Enter POP, a mobile or tablet application that allows the user to combine photos of your paper prototypes with hotspots for interactivity. It’s pretty ingenious! Start by drawing

Pingdom: Performance, Monitoring, and Management

We’ve been fans of Pingdom for quite some time. It’s a dead-simple tool to monitor your sites, web applications and APIs to ensure that they’re up and running. We monitor Martech Zone, DK New Media and CircuPress with the service. While working with one client, we implemented it at, we made a specific API call that responded with a difficult query so that we could monitor response times of the application from across the globe.