Webtrends
Articles Tagged webtrends:
- Content Marketing
Long-Term Strategic Marketing takes Courage
When I worked with clients in the past on direct mail campaigns, the key to success was multiple relevant messages presented multiple times. I’d warn advertisers about sending out a one-time mailer and expecting great results. Over and over we provided our clients with proof that frequency and relevance were keys to success. Regardless of how well you qualify your…
- Analytics & Testing
What’s your Strategy for Customer Recovery?
In many posts I’ve spoken about “get, keep and grow” strategies for companies to grow their business, but one aspect I don’t think I’ve ever written about is recovering customers. Since I’m in the software industry, I’ve rarely seen customers return so we’ve not incorporated tactics to try to win a customer back. That’s not to say it should not…
- Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
