WordPress
- Content Marketing
WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)
With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post to be set to a path that included the year, month, day, and the slug of the post: /%year%/%monthnum%/%day%/%postname%/ Aside from having…
- Content Marketing
WordPress: How To Disable The New Widgets Administration
Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force with its Gutenberg editor and apply it to widget administration as well. I shared this recently in an article on the challenges of using WordPress as your CMS.…
- Content Marketing
How To Syndicate External RSS Feeds In Your WordPress Theme or Child Theme
Some folks don’t realize it, but WordPress has integrated the ability to syndicate RSS feeds with some out-of-the-box features. While there are widgets to do this, you may actually want to include the ability to publish other feeds directly into your WordPress template. WordPress supports both Magpie and SimplePie RSS Caching within its available function, fetch_feed: fetch_feed – retrieve an…
- Search Marketing
What Are The Top SEO Copywriting Tips for 2023?
A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traffic because search provides more intent to purchase than virtually every other acquisition channel. Simply put… if I believe I’m going to make a purchase but wish to research…
- Content Marketing
Meta Box: The Best WordPress Plugin Framework For WordPress Custom Fields, Custom Post Types, and Taxonomies
WordPress has become such a powerhouse in the content management system (CMS) industry because of its infinite customization capabilities. While your typical installation of WordPress has standard pages and posts, you can take advantage of much more: Custom Post Types – A custom post type enables you to publish other types of content on your site. On our site, for…
- Content Marketing
Best WordPress Plugins For Business
This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
- Content Marketing
What Is A Content Delivery Network (CDN)?
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow – losing significant amounts of business. As you think about your servers hosting your site, they have to put up with…
- Content Marketing
Image Compression Is A Must For Search, Mobile, And Conversion Optimization
When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page…
- Content Marketing
WordPress: How To Sort Your Custom Post Type Posts Alphabetically
With the new theme (and child theme) I’ve implemented on Martech Zone, I had to rebuild and recode the custom post type I built for Acronyms. I optimized the code to insert some additional custom fields and I’m having to redesign the archive and taxonomy templates to better display the acronyms listed. In my last theme (whose developers discontinued support),…
- CRM and Data Platforms
SurveySparrow: Your All-In-One Omnichannel Experience Management Platform
There’s definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing my mobile phone with a company and within months I had hundreds of unsolicited calls from businesses. It’s really quite maddening… so I absolutely understand the backlash…
