If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social media publishing platforms have a feature where you can publish from an RSS feed. Optionally,
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow – losing your significant amounts of business. As you think about your servers hosting your site, they have to put up with many requests. Some of those requests may require your server to communicate with other
We’re helping an enterprise client right now with implementing a new WordPress site. They’re a multi-location, multi-language business and have had some poor results with regard to search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL structure. When we tested old page links, they were 404’d on their latest site.
One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress. Unfortunately, the platform doesn’t have LinkedIn integration, though. I reached out to see if they were going to add it and they provided an alternate solution – publishing to LinkedIn via Zapier. Zapier WordPress Plugin to LinkedIn Zapier is free for a handful of integrations and a hundred events, so I can use this solution
Martech Zone has gone through multiple iterations since launching in 2005. We’ve changed our domain, migrated the site to new hosts, and re-branded multiple times. There are now over 5,000 articles here with almost 10,000 comments on the site. Keeping the site healthy for our visitors and for search engines in that time has been quite the challenge. One of those challenges is monitoring and correcting broken links. Defective links are awful – not just