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Analytics & Testing
Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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Sales and Marketing Training
Developer Vocabulary: 100+ Programming Words, Terms, or Phrases Used By Coders
Working with some exceptional programmers, I often meet with architects, leads, and developers who (I think) love to throw some big words or phrases out there to try and scare the heck out of Product Managers or their clients. It’s one of those things that programmers like to do. Complex terms do often describe fundamental concepts and practices, though. Let’s…
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Paid and Organic Search Marketing
AIOSEO: Improve Your WordPress Site’s Search Rankings with this User-Friendly and Powerful SEO Plugin
Achieving top search engine rankings is a crucial yet challenging goal for website owners, marketers, and business owners. SEO, or search engine optimization, is more critical than ever for standing out in search results, attracting organic traffic, and driving revenue. Constantly changing algorithms make this task even more challenging, requiring a combination of technical expertise, consistent monitoring, and on-page optimization.…
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Sales and Marketing Training
50+ Questions You Should Ask About A Vendor’s API Before Selecting A Platform
A good friend and mentor wrote to me with a question, and I’d like to use my responses for this post. His questions focused more on one industry (Email), so I’ve generalized my responses. He asked what questions a company should ask a vendor about their application programming interface API before selecting. Why Do You Need APIs? APIs are crucial…
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Paid and Organic Search Marketing
Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget was extensive, and I believe the ROI was there. When I decided to focus beyond SEO and work as a CMO for…
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Content Marketing
Quark Publishing Platform: A Comprehensive AI-Powered Solution for Enterprise Content Lifecycle Management (ECLM)
Organizations face numerous challenges when it comes to managing their content. The sheer volume and velocity of content creation and the need for regionalization, compliance, and omnichannel distribution can quickly overwhelm even the most well-equipped teams. As the complexity of content ecosystems continues to grow, businesses seek solutions that can streamline their processes and help them stay ahead of the…
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Paid and Organic Search Marketing
How to Ensure (And Verify) That Your Content Is Indexed on Google
Getting your content indexed on Google is crucial for SEO and driving organic traffic to your website. Google discovers and indexes URLs through a combination of methods, including following links, processing sitemaps, and recognizing external links. In this article, we’ll explore these methods in detail and discuss how you can expedite the crawling and indexing process. How Google Discovers URLs…
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Marketing Tools
Update Google Maps With GeoJSON or KML Files Using the JavaScript API
KML (Keyhole Markup Language) and GeoJSON (Geographic JSON) are two file formats used for storing geographic data in a structured manner. Each format is suitable for different types of applications and can be used in various mapping services, including Google Maps. Let’s delve into the details of each format and provide examples: KML File KML is an XML-based format for…
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E-commerce and Retail
1WorldSync: How Accurate Product Content Helps Eliminate Returns
2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns. National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…
