Youtube Ads
Articles Tagged youtube ads:
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How Publishers Can Protect Themselves from Modern Malvertising Scams
The email lands in your inbox: Major brand CPM, go live today. The sender’s domain is unfamiliar, but the offer sounds lucrative. They’re offering premium rates, a fast turnaround, and a recognizable brand. You hesitate for a moment, but the…
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The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence . That presentation was quite outdated, so…
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YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers ( B2C ) and business ( B2B ) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting…
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How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok , retail media networks ( RMN ), or connected TV ( CTV ) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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Are Your Video Ads Being Seen?
A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It's not all bad news... even a video…
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Smart Ways to Combine Content Marketing with SEO
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014 . I'm not sure I like that title... I don't think companies should focus on building links anymore. Our local…
