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Toluna Start: Real-Time Consumer Intelligence With A Global Community

Toluna Start is an agile, end-to-end, real-time consumer intelligence platform. The products provide customer insights, market research, and empowers clients to instantly conduct quantitative and qualitative research in real-time. Unlike traditional market research platforms, Toluna combines both the technology needed and access to a global community to provide the information you need.

Toluna Start

Toluna Start

Whether it’s agile new product development or testing brand and communications messages, Toluna has a consumer intelligence platform to assist in your market research of consumers:

  • Consumer Intelligence – Access a single source for all of your consumer insights. Toluna Start is an end-to-end consumer intelligence platform and with a single login. Access a wide range of automated insights solutions covering survey design, integrated survey respondents, and reporting dashboards including insights and recommendations.
  • Analytics and Dashboards – Access your data instantly. From real-time field reports and verbatim responses to more advanced analysis. Measure performance against KPIs in minutes with dashboards designed to provide actionable insights. Weight data, create sub-populations, filter and conduct all levels of significance testing. Drag and drop PowerPoint slides, word cloud verbatims, build tables, and re-run banners as needed.
  • Communities and Live Discussions – Quickly engage with the people who matter most to your brand. Dig deeper and uncover emotions and motivations that drive consumer behavior. Develop enterprise communities that are full-featured and highly-engaging—no matter your target market. Set up a branded Live Discussion in a matter of minutes and engage with your target audience.
  • Behavioral Insights – Understand consumer behavior across mobile and desktop, websites, and apps. Includes apps installed, navigation patterns, browsing behavior, search behavior, and purchase information across the world’s largest retailers.
  • Automated Sampling – Access respondents in real-time. Price, assess feasibility and launch projects in minutes. ​Toluna’s fully automated sampling solution gives researchers a direct line to our influencer community of well-profiled, highly engaged respondents.
  • Global Panel Community – Tap into the power of more than 30 million people around the globe. Our members are ready, willing, and able to provide the feedback you need, all in real-time to supercharge your decision-making. Target consumers across 70+ markets using more than 200 demographic and behavioral profiles.
  • Research Services – Toluna’s in-house experts combined with their sister company Harris Interactive have deep vertical expertise that can make the unknown, known. Their expertise is integrated into our self-service automated solutions. Or they can design a custom program with a research expert. Whatever service meets your needs.

Schedule a Toluna Start Demo

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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