Marketing Tools

Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone

  • What is a Mashup?

    What’s a Mashup?

    The term mashup was originally popularized in the early 2000s. While it's challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…

  • Software Vulnerabilities: Create the Problem, Charge for the Solution?

    Create The Problem, Then Charge For The Solution?

    One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution... that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products…

  • PowerPoint Keyboard Shortcuts

    PowerPoint Keyboard Shortcuts

    It doesn't take much to get me excited. I was in a PowerPoint training class the other day. The class was okay... I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn't…

  • Scope Creep: When Less Equals More

    Scope Creep: Less = More

    I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…