Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
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TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility
This morning I was meeting with a client who has multiple locations for their business. While their organic visibility was poor on their site, their placement in the Google Map pack was fantastic. It's a nuance that many businesses don't fully understand.…
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Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms... now the costs have…
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Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor
If you've ever started down the road of developing a platform where you require a text editor that is what-you-see-is-what-you-get ( WYSISYG ), you know how difficult it can be. When I worked at an email service provider, the job…
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How To Identify SEO Opportunities On Your Site To Improve Ranking In Search Results Using Semrush
Over the years, I've assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance - Ensure their site performs well with regard to speed. Device -…
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How to Automatically Share Your WordPress Posts to LinkedIn Using Zapier
One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress . Unfortunately, the platform doesn't have LinkedIn integration, though. I reached out to see if they were going to add…
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Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media
One of the biggest challenges of keeping and growing your company's social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire . Not…
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The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Moving into 2021, there are some advancements happening in the Digital Asset Management ( DAM ) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working…
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How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite
High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is…
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How To Quickly Launch A Weather-Based Campaign Having No Coding Skills
After Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining, and snowing. People are sitting at home, rather than strolling around…
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SimpleTexting: An SMS and Text Messaging Platform
Getting a welcomed text message from a brand that you've provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales -…
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WordPress: Embed an MP3 Player in Your Blog Post
With podcasting and music sharing so prevalent online, there's an excellent opportunity to enhance your visitors' experience on your site by embedding audio within your blog posts. Thankfully, WordPress continues to evolve its support for embedding other media types -…
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How to Design, Write, and Publish Your Ebook Using Google Docs
If you've gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There's quite a number of ebook solutions out there that…
