Marketing & Sales Videos Articles
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on Martech Zone
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Equipping Your Business for Professional Video Marketing in 2026
Creating professional corporate video no longer requires a production truck, a dedicated crew, or a five-figure budget. In 2025, the gap between in-house video and agency-produced video has narrowed dramatically. Cameras are better, microphones are smaller and more reliable, lighting…
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How Social Media “Really” Works… It’s Not What You Think
Arun Maini (@mrwhosetheboss) deserves real credit for producing one of the most thoroughly researched and responsibly framed explanations of modern social media mechanics available today. https://www.youtube.com/watch?v=4maJty0vQjI Rather than relying on vague claims about dopamine addiction, his work patiently connects neuroscience,…
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Lyssna: How Marketers Test Messaging, Ads, and UX Faster
Marketing teams are under constant pressure to move faster while making fewer mistakes. Campaign timelines are compressed, budgets are scrutinized, and every creative decision is expected to perform immediately upon entering the market. Yet many brands still rely on internal…
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OpenArt: The Fastest Path to Scalable Visual Content With Generative AI
For many small businesses and marketing teams, visual content has always been a constraint. Professional design talent is expensive, timelines are slow, and the demand for fresh visuals across websites, ads, email, and social channels never stops. At the same…
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Sauce Labs: AI-Enabled Enterprise Testing Built for Real Devices and Real Data
Modern software and integration teams are shipping faster than ever, yet quality failures are becoming more visible and more costly. Applications must perform flawlessly across thousands of devices, browsers, and operating system combinations while supporting continuous delivery, distributed teams, and…
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Vidico: Unlock Scalable, High-Performing Video Production Today
Every marketing leader knows the demand for video, motion graphics, and design assets has surged. Product teams need demos and onboarding content, sales teams need pitches and case studies, and social channels require a steady stream of short-form creative. Internal…
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WP Staging: The Fastest Way to Clone, Stage, Back Up, and Migrate WordPress
When you manage a WordPress website at scale—or handle dozens of client sites—routine maintenance can feel like a balancing act. Every plugin update, theme adjustment, or code deployment carries risk. Break the wrong function, and the damage can range from…
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How to Choose a WordPress Theme Built for Speed and Core Web Vitals Performance
Selecting a WordPress theme today is far more than a design decision. It is a performance decision that directly affects your visibility, conversions, user satisfaction, and long-term maintenance costs. With Google’s Core Web Vitals (CWV) placing real-world experience at the…
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Azure Video Indexer: Boost Engagement Using AI-Driven Video Intelligence
Advertisers and media teams face a growing challenge: video is now the dominant format for brand storytelling, yet the intelligence behind ad performance is often limited to surface-level metrics. Impressions, watch time, and click-through rates rarely explain why some creatives…
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EveryoneSocial: Unlock High-Impact Employee Advocacy at Scale
Modern organizations are under intense pressure to differentiate themselves in a crowded digital environment. Buyers are skeptical, recruiting is competitive, and people, rather than corporate channels, increasingly shape brand visibility. Marketing and communications teams know that advocacy can solve these…