Why Use Visual Content in Social Media?

why use visual content

B2B Marketing Infographics recently created an infographic to take a closer look at some interesting statistics from Heidi Cohen in using visual content in social media marketing. The statistics provided are compelling that any social strategy your company is currently involved in must be dominated by visuals.

  • Publishers who use infographics as their marketing weapon can increase their traffic by 12%. Photos are liked twice as much as text updates on Facebook.
  • 94% more total views on average are attracted by content containing compelling images than content without images.
  • 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
  • 60% of consumers are more likely to consider or contact a business whose images appear in local search results.
  • 37% increase in engagement is experienced when Facebook posts include photographs.
  • 14% increase in pageviews are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)

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Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.