The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing.
Vungle is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to monetize their apps, and providing video advertisers an incredible opportunity to reach an engaged mobile audience. Some of their customers have seen a 10x increase in monetization.
Advertisers depend on Vungle’s creative optimization technology, targeting and HD video ad delivery to reach and acquire high-value users worldwide. Top publishers rely on Vungle to run interactive video ads that enhance the user experience, increase user engagement and generate more revenue. Vungle consistently ranks #1 for cross-platform user retention by industry mobile performance indexes.
Vungle has accumulated 2.5 million video views across 20,000 mobile applications with their blended approach to applying videos ads into a native user experience.
CEO Zain Jaffer founded the company in 2011 and successfully expanded it across the globe in only five years. In fact, it has a significant presence in China (and the broader APAC region, for that matter), and works with key developer and advertiser partners such as Zynga, EA, Smule, Google, Honda, Allstate, L’oreal, Coca-Cola and Nissan, among others.
Vungle offers advertisers with the ability to:
- A/B test your creatives in real-time across your apps.
- Prompt users to take desired actions with interactive end cards on your ad units.
- Decide where your users see ads with flexible ad placements.
By publishing an in-app video to a relevant application, Vungle can increase other mobile app’s user acquisitions and installations by targeting similar audiences and apps through programmatic ad buying. Vungle offers both an ad exchange and a private marketplace to reach premium audiences in the hottest apps.