AdTech, Customer Relationship Management, Sales Enablement, Technology

Who Pays You?

Sometimes we forget that we’re ultimately paid by our customers. Tom Peters has a great post today about GM from GM insider, Mike Neiss:

“Look, I feel bad for my friends and colleagues at [GM]. But I don’t feel sorry for them. They forgot design, they forgot the customer, they forgot R&D, they forgot they are a [car] company. Their demise was clearly a choice. Not a symptom of our economy, but a choice made in the boardroom at [GM]… It’s the last gasp of a drowning company.

“My one hope is that they will be a case study for all those organizations hoping to become as big as [GM]. The big just crash harder.”

Substitute [GM] with your business and [car] with your industry. Anything in common?

Download a Sponsored Marketing Whitepaper:
The Ultimate Guide to Scaling Your Facebook Advertising

The Ultimate Guide to Scaling Your Facebook Advertising

If you've been happy with your customer acquisition from Facebook lately, it's time to think about scaling. Download Now

This site uses Akismet to reduce spam. Learn how your comment data is processed.