As infographics become more popular, they're also drawing a ton of criticism on their quality and accuracy. I love infographics because they provide a visual medium to explain information. Whether or not the information is true is another story… and a poorly researched infographic can draw tons of criticism and hurt the reputation of the company that's pushing it. All is fair in love and infographics. 🙂
The eyes are an extension of the brain and well over half of the population are visual learners. With this in mind, publishers and businesses can benefit from the change. There is a demand for data that is quickly transferable, coherent and visually interesting.
This infographic, Why Infographics Make Great Marketing Tools from UK-based Infographic designers Neo Mammalian Studios, hits on all the right cylinders on what makes infographics work… a visual medium for disseminating data, a growing demand from your audience, and a medium that's easy to share! It's the trifecta of content marketing. Learn more on how to leverage and promote your infographics.