Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress

Friday, September 30, 2022 0

At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has an extensive array of integration capabilities. While we’ve used the plugin for over a decade, we’ve noticed that it is quite bloated with script and styling… to the point that it’s adversely impacting our site’s performance. In fact, there are 4 stylesheets and two javascript files loaded with the plugin, slowing the page load time of

Content Marketing

A List Of The Best WordPress Plugins For Your Business Site

Friday, September 30, 2022 6

This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.

Sales Enablement

Snov.io: A Complete Platform For Email Prospecting And Cold Outreach

Tuesday, September 27, 2022 0

There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified accurately as SPAM, it’s more commonly known as outreach at major corporations. Snov.io While there

Sales Enablement

LinkedCamp: Leverage B2B Sales Automation To Prospect On LinkedIn

Monday, September 26, 2022 0

If you haven’t followed Martech Zone on LinkedIn, I will encourage you to. We’ve expanded to sharing our posts on our LinkedIn company page so that people can follow and discuss them in a professional environment. LinkedIn continues to dominate as the primary network and connection tool I utilize daily to connect with customers, prospects, employees, job candidates, and partners. Social media can be pretty dicey with social and political conversations, so I appreciate that

How To Monetize Your TikTok Videos And Account

Friday, September 23, 2022 0

In the early days, there was no monetization of TikTok. Now, TikTok creators can make anywhere from a few hundred to half a million dollars through brand partnerships, influencer collaborations, influencer marketing, sponsored posts, and growing and selling TikTok accounts. TikTok reported 1 billion monthly active users worldwide. This represents a 45 percent growth over its July 2020 number of 689 million. Statista Influencer Marketing Hub reports that Charli and Dixie D’Amelio, known as the

How Predictive Analytics Is Being Utilized In Healthcare Marketing

Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online. The global predictive analytics in healthcare market was valued at $1.8 billion in 2017 and is estimated to reach $8.5 billion by 2021, growing at a rate of

Discover Jabmo: The Whole Solution for Data-Driven B2B Marketing

Imagine you’re preparing to make a big purchase. Let’s say it’s a new car. Would you walk right into any dealership and talk to a sales representative? Or would you take your time and research online, weighing your options to find the perfect fit without talking to a salesperson? Most modern consumers take the latter approach. And now, so do most business-to-business (B2B) buyers when choosing the right products and services for their business needs.

15 Ways That Content Creators Can Monetize Their Work

Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,

Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New Website, Online Store, or Do A Site Refresh

Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This article assumes that you’ve built the site locally or on a staging area and are

Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life

Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals worldwide, underscores the impact of CX on customer churn. With customers leaving in droves –