Latest Martech Zone Articles
-
Strategic Marketing: How To Move Beyond the Next Campaign or Quarterly Results
Too many marketing departments have become addicted to short-term wins. Campaigns are judged on quarterly results, dashboards glow with conversion rates, and executives demand immediate proof of ROI. In this scramble to hit numbers, strategy is often sacrificed for speed. What gets lost is the very foundation of marketing: building relationships, shaping perceptions, and cultivating...
Continue Reading -
The 10 Most Egregious Social Media Marketing Lies (Updated for 2025)
Social media has become one of the most powerful communication tools in modern marketing. It’s where audiences gather, trends are born, and reputations can rise or fall overnight. Yet amid all the enthusiasm and noise, businesses continue to fall victim to persistent myths and false promises that distort expectations and waste SMM resources. The following...
Continue Reading -
Stop Applying. Start Hunting: Why Marketing Job Seekers Need to Flip the Script
The job market, especially in marketing, sales, and public relations, is full of talented people hiding behind LinkedIn profiles and job board applications, waiting to be discovered. Yet the reality is that discovery rarely happens that way. Today’s employers, especially at high-performing and growth-oriented companies, are not scrolling through job boards looking for the perfect...
Continue Reading
Recent Martech Zone Articles
-
Thanksgiving: The Marketing Industry’s Annual, Economic, and Emotional Reset
Thanksgiving is right around the corner. This United States holiday traces its roots, both documented and mythologized, to the early 17th-century settlement of New England.…
-
beehiiv: Create, Grow, and Monetize Your Newsletter
Creators, journalists, and digital publishers are redefining what it means to own their audience. In a landscape where social platforms control distribution and algorithms change…
-
Getscreen.me: Empower Your Agency or Team with Remote Desktop Software
Marketing and agency teams are under constant pressure to manage campaigns, client systems, and creative projects across multiple locations and devices. Whether it’s accessing a…
-
Incentivized Traffic: How It Helps Apps Grow
Crowded stores make it easy for good apps to disappear. Incentivized traffic is a practical way to break that pattern: give the app a nudge,…
-
ThorData: How Proxies and Scrapers Drive Competitive Advantage for Marketing and Sales
Modern marketing and sales teams face a massive data challenge. Every day, competitors adjust prices, customers leave reviews across dozens of platforms, and search engine…
-
How To Fight Form Spam Without Sacrificing Performance
If you’ve managed a website for any length of time, you’ve likely battled the endless stream of spam pouring through your forms. Whether it’s contact…
-
Zoho: How to Launch Your Small Business with Free Digital Marketing Tools
Starting a business used to mean upfront investment in software, hosting, and marketing. Today, an entrepreneur can build an entire digital presence (website, email, CRM,…
-
How Transformers Revolutionized Artificial Intelligence
In 2017, a team of Google researchers published a paper titled Attention Is All You Need. That phrase marked a turning point in the field…
-
The Growing Education Gap: Why High School Must Evolve to Prepare Tomorrow’s Marketers (and More)
The widening gap between high and low incomes in the United States increasingly originates from education. Those with college degrees continue to earn substantially more…
