Lastest Martech Zone Article
-
Why MarTech Stacks Fail Marketers
I’ve spent years working with B2B brands that sell through distributors, dealers, and resellers. Over and over, I see the same challenge: MarTech stacks are great for direct engagement, but they weren’t built for partner ecosystems. This is where through-channel marketing (TCM) comes in. TCM refers to the programs, campaigns, and incentives that brands deliver through their partners – the distributors, dealers, and resellers who sit between them and the end customer. It’s one of…
Recent Martech Zone Articles
-
Why Human Creativity Is the Most Critical Talent in the AI Age of Marketing
We’ve entered an era where artificial intelligence (AI) has drastically lowered the barrier to entry for marketing. What once required teams of analysts, copywriters, and…
-
Measuring Performance: Google Ad vs Facebook Ad Benchmarks in 2025
If you’re running digital ad campaigns on Google or Facebook, knowing how your results stack up to industry benchmarks is essential. Not only does it…
-
Resellers vs. Curators: The End of the Resale Era in Programmatic
Resellers helped scale programmatic by aggregating reach. As the market focus shifts to results, inefficiency and opacity in the supply chain are no longer acceptable.…
-
The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges…
-
Will We Ever Return to Building Our Own Computers? Framework Gives Me Hope
I began my digital career by connecting PCs to PLCs and networking the devices to retrieve performance data for preventive maintenance routines. Back then, building…
-
Unlocking Marketing Effectiveness With Scalable Measurement
Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy…
-
The Power Of Simplicity: Why Less Is So Hard To Master
In nearly every corner of business, from product design to marketing, communications, and customer experience, simplicity proves itself to be the winning strategy. It reduces friction, speeds…
-
Seriously… Stop Writing for Search Engines
I’ve rewritten this article several times over the past 20 years, and I’ve never stopped advising clients with the same advice. Stop writing for search…
-
Unlocking the Power of Email Marketing: ROI Insights and Benchmarks for 2025
Email marketing remains a steadfast beacon of profitability. As of September 2025, with 4.48 billion people worldwide relying on email as their primary communication tool—a…
