BFCM

Black Friday Cyber Monday

BFCM refers to the weekend following Thanksgiving Day in the United States, encompassing Black Friday and Cyber Monday. This four-day period represents the biggest shopping event of the year, marking the official start of the holiday shopping season. Black Friday, traditionally focused on in-store retail sales, begins immediately after Thanksgiving. Cyber Monday, emerging in the mid-2000s, focuses on online shopping deals.

This shopping period has evolved significantly with the rise of e-commerce, leading many retailers to extend their sales across the entire weekend and even beyond. Businesses often see their highest revenue during BFCM, with some generating 25-40% of their annual sales during this period. The event has expanded globally, with many countries adopting similar shopping holidays.

For businesses, BFCM represents a critical opportunity to:

• Clear existing inventory before year-end
• Acquire new customers at a lower cost
• Build email and customer lists for future marketing
• Boost Q4 revenue
• Launch new products with significant initial sales

Modern BFCM strategies often integrate omnichannel approaches, combining in-store experiences with digital commerce, mobile shopping, and social media marketing to maximize reach and sales potential.

When Are Black Friday and Cyber Monday?

Here is a table of the next ten years of Thanksgiving, Black Friday, and Cyber Monday. Thanksgiving Day is always on the fourth Thursday of November:

• Abbreviation: BFCM