Gen Z

Generation Z

Also known as Generation Z or Zoomers, refers to the demographic cohort that comes after Millennials and includes people who were born roughly between the mid-1990s and the early 2010s. The exact dates for when Gen Z starts and ends are not universally agreed upon, but generally, it is considered to include those who were born between 1995 and 2010.

Gen Z is known for being the first generation to grow up entirely in the digital age, with access to smartphones, social media, and the internet from a young age. As a result, they are often referred to as digital natives and are more comfortable with technology than previous generations.

Gen Z is also known for being more diverse than previous generations, with a greater proportion of individuals who identify as non-white or multicultural. They are often characterized as being socially and environmentally conscious, with a strong desire to make a positive impact on the world.

In terms of their values and preferences, Gen Z is known for valuing authenticity, inclusivity, and transparency. They are more likely to seek out brands and products that align with their values and are socially responsible. They are also more likely to prioritize experiences over material possessions and are more likely to embrace alternative forms of work, such as gig work or entrepreneurship.

As Gen Z continues to grow and become a more significant part of the workforce and consumer market, their preferences and values will have a significant impact on the business world and society as a whole.

• Abbreviation: Gen Z