10 Steps to Managing Crisis Communications

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors

The Ultimate Guide to Building Your Digital Marketing Strategy

Very few believe that an effective marketing strategy may reduce marketing campaign costs by up to 70%. And it doesn’t necessarily need to involve specialists. In this article you will learn how to make a market research on your own, scrutinize your competitors and figure out what audience does really want. A smart strategy may slash marketing costs from 5 million dollars down to 1–2 millions. This is not a fancy, this is our longstanding

Why We Never Do Press Release Distribution Services Anymore

One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively listening for specific press releases, they’re often never found in search results. Press Release Distribution

Awardzee: How to Find Awards Online

Public relations companies are always on the lookout to build awareness and gain notoriety for their clients.  One great strategy is to award submissions. Awards have several advantages over your average client pitch: Awards provide great news fodder for PR professionals to pitch news and properties. Award sites and shows are often frequented by highly relevant audiences, widening your reach. Award sites often use judges that are highly influential, so getting your brand in front

How to Measure Your Online Public Relations Effectiveness

Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors. The Barcelona Declaration of Public Relations Measurement Principles The Barcelona Principles were established in

TidyMarketer: All-In-One SaaS Marketing Hub for Advertising Campaigns

Global media spend is increasing at a rate of 5.1%, expected to reach $2.1 trillion in 2019, according to McKinsey. . TidyMarketer has launched a marketing campaign solution with a media plan builder, campaign calendar, automated reports and much more, for collaborating marketing teams and agencies. The SaaS platform allows marketers to plan, coordinate, collaborate, and scale all campaign management from a single platform. It is designed to help marketers run successful campaigns from email marketing to social