Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New Website, Online Store, or Do A Site Refresh

Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This article assumes that you’ve built the site locally or on a staging area and are

B2B Content Marketing Statistics for 2021

Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be used to provide all the details necessary to provide them with an answer as well

What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an expansive term that covers a ton of ground. The term content marketing itself has become the norm in the digital age… I can’t remember a time when marketing didn’t have content associated with it. Of

10 Steps to Managing Crisis Communications

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors

The Ultimate Guide to Building Your Digital Marketing Strategy

Very few believe that an effective marketing strategy may reduce marketing campaign costs by up to 70%. And it doesn’t necessarily need to involve specialists. In this article you will learn how to make a market research on your own, scrutinize your competitors and figure out what audience does really want. A smart strategy may slash marketing costs from 5 million dollars down to 1–2 millions. This is not a fancy, this is our longstanding