Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • LX: Location Experience

    LX

    A holistic approach to managing your online presence for physical stores, offices, or any location-based business. It encompasses all the digital touchpoints a customer interacts with before, during, and after…

  • LZW: Lempel–Ziv–Welch

    LZW

    A lossless data compression algorithm that became widely adopted in graphics and document formats, most notably the TIFF (Tagged Image File Format) standard. Developed in 1984 by Terry Welch as…

  • M-commerce: Mobile Commerce

    M-Commerce

    The buying and selling of goods and services through mobile devices, such as smartphones and tablets. It involves conducting various commercial activities, including online shopping, mobile banking, mobile payments, and…

  • M&A: Mergers & Acquisitions

    M&A

    The consolidation of companies or assets through various forms of financial transactions. While the terms are often used interchangeably, they represent distinct concepts: Merger: Combining two companies into a single…

  • M&A: Mergers & Acquisitions

    M&A

    The consolidation of companies or assets through various types of financial transactions. These transactions can include mergers, acquisitions, consolidations, tender offers, asset purchases, or management buyouts. The overarching goal of…

  • M4A: MPEG-4 Audio

    M4A

    M4A is a file extension for audio-only MPEG-4 files. It is a widely used audio compression and storage format, known for its high-quality sound and relatively small file sizes. M4A…

  • MaaS: Marketing as a Service

    MaaS

    A comprehensive marketing solution provided by agencies, firms, consultants, or service providers to businesses on a subscription or retainer basis. This approach allows businesses to outsource various aspects of their…

  • MAC: Media Access Control

    MAC

    MAC refers to a unique identifier assigned to a network interface controller (NIC) for use as a network address in communications within a network segment. This identifier is used as…

  • MACH: Microservices, API-First, Cloud Native, Headless

    MACH

    A modern architectural paradigm designed to deliver flexible, scalable, and future-ready digital experiences. Coined and evangelized by the MACH Alliance, this model supports an ecosystem of composable technology—where enterprises are…

  • macOS: Apple Macintosh Operating System

    macOS

    macOS, previously known as Mac OS X and later OS X, is Apple’s proprietary operating system (OS) designed for its Mac lineup of computers. Known for its intuitive interface, robust…

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