Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
-
MPEG
An international group of experts responsible for developing video and audio encoding standards. The group operates under the joint supervision of the International Organization for Standardization (ISO) and the International…
-
MPM
A system that enables organizations to measure and manage the performance of their marketing efforts. MPM systems are designed to provide marketers with visibility into the effectiveness of their campaigns…
-
mPOS
Hardware and software systems that enable businesses to accept payments and process transactions using mobile devices such as smartphones or tablets. Unlike traditional POS systems which are fixed terminals (usually…
-
MPP
A feature introduced by Apple in its email services, specifically aimed at enhancing user privacy. This feature was part of a broader update in Apple’s privacy policies, focusing on giving…
-
MQA
A metric used in account-based marketing (ABM) to measure the quality and readiness of a target account for sales engagement. An MQA is an account that has been identified as…
-
MQL
A potential customer that has been either reviewed by the marketing team or systematically evaluated for firmographic criteria and satisfies the criteria necessary to be assigned to a representative within…
-
MQM
A meeting or conversation that has been set up with an MQL to further qualify their interest in the company’s product or service. This means that the marketing team has…
-
MR
An advanced technology that overlays and integrates digital content into the real world. This integration allows real-time interactions between physical and digital objects in a shared environment. MR requires more…
-
MRC
A non-profit industry association in the United States that was established in the 1960s following the recommendations of the U.S. Congress. The primary goal of the MRC is to ensure…
-
MRM
Aa set of technologies, processes, and strategies used by businesses to manage their marketing resources more effectively and efficiently. MRM is designed to help businesses streamline their marketing operations and…
