Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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AOOH
This is a growing segment within the Out-of-Home (OOH) advertising market. AOOH refers to advertising delivered through audio channels in public spaces, reaching audiences while they are outside of their…
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AOR
A primary marketing or advertising agency officially designated by a company to manage its overall marketing communications and brand strategy. This formal designation establishes the agency as the company’s principal…
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AOV
A metric used in e-commerce and retail to measure the average value of each shopping cart or customer order. It represents the average amount spent by customers during a single…
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AP
The money a company owes to its suppliers or vendors for goods or services purchased on credit. In other words, when a company buys something but doesn’t pay for it…
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APA
An emerging technology that combines analytics, data science, and process automation to streamline and automate complex business processes. It leverages artificial intelligence (AI), machine learning (ML), and robotic process automation…
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APAC
APAC stands for Asia-Pacific, which is a term used to describe the part of the world in or near the Western Pacific Ocean. This region includes East Asia, South Asia,…
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API
A set of rules and protocols for building and interacting with software applications. It defines the way different software applications communicate with each other. APIs are crucial in enabling software…
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APM
Ways of paying for goods and services other than traditional cash or credit card transactions. APMs have gained popularity due to e-commerce and technological advancements, offering consumers and businesses more…
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APM
The practice, technologies, and processes used to monitor and manage the performance, availability, and user experience of software applications. Its primary purpose is to detect issues, ensure optimal functioning, and…
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App-Ads.txt
A text file used by mobile app publishers to publicly declare which companies are authorized to sell their digital ad inventory. This technology is primarily used in the digital advertising…
