Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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AOOH
This is a growing segment within the Out-of-Home (OOH) advertising market. AOOH refers to advertising delivered through audio channels in public spaces, reaching audiences while they are outside of their homes. Key characteristics and examples of AOOH advertising include: In-store…
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AOR
A primary marketing or advertising agency officially designated by a company to manage its overall marketing communications and brand strategy. This formal designation establishes the agency as the company’s principal marketing partner, granting the authority to develop, coordinate, and execute…
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AOV
A metric used in e-commerce and retail to measure the average value of each shopping cart or customer order. It represents the average amount spent by customers during a single transaction. the terms Average Cart Value (ACV) and AOV are…
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AP
The money a company owes to its suppliers or vendors for goods or services purchased on credit. In other words, when a company buys something but doesn’t pay for it immediately, the amount owed is recorded under Accounts Payable on…
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APA
An emerging technology that combines analytics, data science, and process automation to streamline and automate complex business processes. It leverages artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) to analyze large volumes of data, derive insights, and…
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APAC
APAC stands for Asia-Pacific, which is a term used to describe the part of the world in or near the Western Pacific Ocean. This region includes East Asia, South Asia, Southeast Asia, and Oceania. It’s a diverse area encompassing many…
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API
A set of rules and protocols for building and interacting with software applications. It defines the way different software applications communicate with each other. APIs are crucial in enabling software components to interact, making them essential for developing complex software…
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APM
Ways of paying for goods and services other than traditional cash or credit card transactions. APMs have gained popularity due to e-commerce and technological advancements, offering consumers and businesses more flexibility, convenience, and sometimes enhanced security. These methods include but…
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APM
The practice, technologies, and processes used to monitor and manage the performance, availability, and user experience of software applications. Its primary purpose is to detect issues, ensure optimal functioning, and improve an application’s efficiency across various environments, including cloud, hybrid,…
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App-Ads.txt
A text file used by mobile app publishers to publicly declare which companies are authorized to sell their digital ad inventory. This technology is primarily used in the digital advertising ecosystem to combat ad fraud and ensure transparency in the…
