Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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RIR
The foundation of the Internet’s address management system, acting as continental-scale organizations that oversee the distribution of IP addresses and related numeric resources within their geographical regions. These organizations bridge the gap between the global Internet authorities and the local…
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Risograph
Risograph doesn’t stand for any specific phrase; it’s a brand name associated with this particular printing method. The term is derived from the name of the company that developed a unique printing technology: the Riso Kagaku Corporation. Risograph printing, often…
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RLHF
A machine learning (ML) technique used to align the behavior of artificial intelligence (AI) models with human preferences, values, and intended outcomes. Instead of relying solely on predefined rules or static training data, RLHF incorporates human evaluations directly into the…
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RLSA
A powerful tool in Google Ads that lets you customize your search campaigns based on a user’s past visits to your website or app. Think of it as a way to reconnect with people who’ve already shown interest in what…
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RMN
A type of advertising network that allows brands and retailers to promote their products and services through targeted advertising within the context of online retail environments. RMNs provide brands and retailers with a way to reach customers when they are…
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RNN
A type of artificial neural network architecture designed to handle sequential or time-series data. Unlike feedforward neural networks, RNNs have connections between neurons that form directed cycles, allowing them to maintain an internal state or memory of previous inputs in…
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ROAS
A key performance metric in digital marketing that measures the revenue generated for every dollar spent on advertising. It helps businesses assess the effectiveness of their ad campaigns by comparing the income derived from advertisements to the actual costs incurred…
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ROBO
A consumer behavior trend that describes the process of researching products or services online before making a purchase in a physical store or offline channel. This trend is also known as webrooming, in contrast to showrooming, where customers visit a…
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ROC
A graphical representation to evaluate the performance of a binary classification model. Binary classification models predict one of two possible outcomes, such as whether an advertisement will likely be clicked or a customer will likely convert. Source: ROC Curve Explained In…
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ROE
As a complement to ROI, Content ROE enables performance metrics at the asset level to help teams optimize content and to introduce a data-based influence on future content and creative plans. It is also unique in that it takes into…
