Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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SECAM
A color television broadcasting standard that was first developed in France. It was introduced in the early 1960s and implemented in many countries, including France, the former Soviet Union, and various Eastern bloc countries. Also referred to as Sequential Color…
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SecOps
The organizational practice of combining IT operations and cybersecurity functions to ensure continuous protection, monitoring, and response across all digital environments. Its primary goal is to detect, prevent, and mitigate security threats while maintaining optimal system performance and business continuity.…
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SEM
A digital marketing strategy is used to increase a website’s visibility in search engine results pages (SERPs). SEM is often used synonymously with paid search or pay-per-click (PPC) advertising, though it can also encompass other tasks that help improve visibility…
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SEO
The practice of optimizing websites to make them reach a high position in the search results of search engines (SERPs) like Google, Bing, DuckDuckGo, and others. The ultimate goal of SEO is to improve a website’s visibility, so it’s easy…
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SEP
A comprehensive suite of tools designed to improve the interaction between sales teams and their prospects or customers. It focuses on streamlining and optimizing all points of contact throughout the sales process. Key characteristics of a Sales Engagement Platform include:…
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Seq2Seq
A type of neural network architecture used primarily for natural language processing tasks involving converting sequences from one domain to sequences in another, such as machine translation, text summarization, and question-answering. These models have been instrumental in developing Neural Machine…
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SERP
The page displayed by a web search engine in response to a query by a user. The primary goal of a SERP is to present the most relevant information related to the user’s search query, which can include a wide…
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SFA
The use of software tools to automate business tasks related to sales processes. These tools are designed to streamline and optimize activities such as managing customer data, tracking interactions, monitoring sales pipelines, scheduling follow-ups, and generating performance reports. SFA systems…
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SFDX
SFDX represents a modern approach to Salesforce development that emphasizes source-driven development, continuous integration, and version control. This glossary explains the key terminology and concepts that form the foundation of SFDX. Core Concepts Scratch Org A scratch org functions as…
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SFMC
Salesforce Marketing Cloud is a comprehensive digital marketing platform from Salesforce, designed to enable businesses to engage with their customers through various channels and methods. It provides tools and capabilities for email marketing, social media management, mobile messaging, advertising, web…
