Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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SOW
A detailed outline of all the tasks, deliverables, and timelines needed to complete a specific project is like a project’s roadmap, clearly defining the boundaries of what will and will not be included. It ensures everyone involved understands the project…
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SOX
A U.S. federal law enacted in 2002 to protect investors by improving the accuracy, reliability, and transparency of corporate financial reporting. Passed in response to major accounting scandals such as Enron, WorldCom, and Tyco International, SOX introduced strict reforms designed…
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SP
An application or system that relies on an external authority, typically an Identity Provider (IdP), to authenticate users and grant them access. Within the Security Assertion Markup Language (SAML) framework, the SP consumes identity and authentication data issued by the…
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SPA
A type of web application that loads a single HTML page and dynamically updates content as the user interacts with the app, rather than loading new pages from the server. SPAs improve user experience by offering faster navigation and more…
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SPA
A form of pay-per-click (PPC) advertising commonly used on ecommerce marketplaces—most notably Amazon—to promote individual product listings. These ads appear within search results and on product detail pages, mimicking organic listings in format but carrying a subtle Sponsored label. SPAs…
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Spam
Spam isn’t an acronym; it’s a nickname. Spam refers to unsolicited and often irrelevant or inappropriate messages, typically via email, social media, or other communication platforms. These messages are usually intended to promote products, services, or scams and can be…
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SPARQL
A query language and protocol for accessing and manipulating data stored in RDF (Resource Description Framework) format. It is a key component of the Semantic Web stack and is used to retrieve and manipulate structured data across different systems and…
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SPF
An email authentication method designed to detect forging sender addresses during email delivery. SPF allows the owner of a domain to specify which mail servers they use to send mail from that domain. It’s a way to prevent spammers from…
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SPIN
SPIN Selling is a sales methodology that was first introduced by Neil Rackham in his book SPIN Selling. The acronym SPIN stands for Situation, Problem, Implication, and Need. The SPIN approach focuses on asking the right questions to identify the…
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SPM
A set of processes, tools, and techniques used to monitor, measure, and optimize sales performance in an organization. SPM solutions typically include tools for sales planning, quota management, sales forecasting, sales analytics, coaching, and performance tracking. The goal of SPM…
