Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • SSS: Secure Software Standard

    SSS

    One of the two key components of the Software Security Framework (SSF) is a modern set of standards introduced by the Payment Card Industry Security Standards Council (PCI SSC). The Secure Software Standard ensures that software used in payment processing meets critical security…

  • START TLS: Transport Layer Security

    STARTTLS

    An email protocol command that initiates a secure connection between an email client and server over an insecure connection. It allows email servers to upgrade plain-text communication to an encrypted connection using SSL/TLS, providing confidentiality and integrity for the email…

  • STB: Set-Top Box

    STB

    A device that connects to a television and an external signal source to deliver video and interactive services. Traditionally, STBs were associated with cable or satellite TV, converting incoming signals into content that could be displayed on a television. Over…

  • STD: Standard

    STD

    A document that has been formally adopted as an Internet Standard. These are technical specifications that describe stable, well-understood, and widely implemented protocols essential for the internet’s functioning. An STD is essentially the highest level of maturity in the IETF…

  • STEM: Science, Technology, Engineering, and Mathematics

    STEM

    STEM has become pivotal in modern business, innovation, and education. Its impact extends far beyond traditional scientific fields, reshaping the landscape of numerous industries. In the current job market, STEM careers are experiencing significant growth, often accompanied by higher-than-average salaries.…

  • STEP

    An ISO standard for the exchange of product data and is considered a neutral file format, which means that it can be used to exchange data between different computer-aided design (CAD) and computer-aided manufacturing (CAM) systems, regardless of the software…

  • STIR/SHAKEN: Secure Telephone Identity Revisited / Signature-based Handling of Asserted information using toKENs

    STIR/SHAKEN

    A framework designed to combat caller ID spoofing in telephone networks, especially in the fight against illegal robocalls. STIR stands for Secure Telephone Identity Revisited, is a set of technical standards developed by the Internet Engineering Task Force (IETF). It…

  • STL: Stereolithography

    STL

    A widely used file format in 3D printing and computer-aided design (CAD). Introduced in the late 1980s by 3D Systems, the STL format has become a standard for representing the surface geometry of 3D models. Despite its age, it remains…

  • STO: Send Time Optimization

    STO

    A powerful strategy in digital messaging that helps marketers reach customers at the ideal moment. By sending messages when recipients are most likely to engage, STO enhances the effectiveness of various outbound channels—email, SMS, or direct messaging. Here’s a look…

  • STORY: Situation, Task, Obstacles, Resolution, You

    STORY

    A narrative-based framework used in marketing and communications to convey brand, product, or customer success stories in a clear and emotionally compelling way. Though not an industry-standard acronym, STORY is often repurposed as a mnemonic device to guide the storytelling…

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