Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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SWIFT
SWIFT is a global member-owned cooperative and the world’s leading provider of secure financial messaging services. More than 11,000 global SWIFT member institutions sent an average of 42 million messages per day through the network in 2021, marking an increase…
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SWOT
SWOT is a strategic planning and analysis tool used to evaluate a company, project, or individual’s current position and future potential. A SWOT analysis helps identify internal and external factors that are favorable or unfavorable for achieving specific objectives. Here’s…
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SYN
SYN refers to the SYN flag or SYN packet used in the TCP (Transmission Control Protocol) communication protocol. TCP is a widely used transport protocol that enables reliable and ordered delivery of data packets over IP networks. When establishing a…
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SYN-ACK
A term used in the TCP three-way handshake process establishes a connection between a client and a server. The client initiates the three-way handshake to establish a TCP connection with a server. Here’s how the SYN-ACK step fits into the…
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TAG
A global initiative to fight criminal activity and promote transparency in the digital advertising industry. It was created by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). Through robust…
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TAI
A time standard that is based on the average time elapsed between two specific points in the orbits of Earth’s moon. TAI is one of the most accurate and stable time scales available, and it is maintained by the International…
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TAM
The overall revenue opportunity available or forecasted for a specific product or service. TAM is used to understand a business’s potential growth and market size in its industry. TAM is a crucial metric in sales and marketing strategies, as it…
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TAM
A technical professional who works with enterprise-level customers to provide technical support and guidance for complex software products or services. The primary role of a TAM is to act as a liaison between the customer and the company providing the…
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tanh
A mathematical function and a commonly used activation function in artificial neural networks, particularly in shallow networks or hidden layers of deep learning models. The hyperbolic tangent function is similar to the sigmoid function, as both are S-shaped and continuously…
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TAT
A common term used in various industries, including content creation, marketing, and sales. It refers to the time taken to complete a task or a process. In content creation, TAT would be the time it takes from initiating a content…
