Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • Acronyms Beginning With YYoY: Year over Year

    YoY

    A method of comparing financial or economic data between two corresponding periods in consecutive years. The YoY approach helps to measure the growth, performance, or changes in various metrics, such as revenue, profits, or GDP, over a 12-month period. Using YoY analysis, businesses and economists can assess long-term trends and determine whether there has been an improvement or decline in…

  • Acronyms Beginning With ZZIP: Zoning Improvement Plan

    ZIP

    A system of postal codes (ZIP codes) used by the United States Postal Service (USPS) since 1963. The primary purpose of ZIP codes is to streamline mail delivery, making the process more efficient and faster. ZIP codes are numerical codes that identify specific geographic regions, areas, or locations within the United States, facilitating the sorting and delivery of mail. A…

  • Acronyms Beginning With ZZMOT: Zero Moment of Truth

    ZMOT

    A marketing concept introduced by Google in 2011. It refers to when a consumer starts researching a product or service online before making a purchase decision. This moment is crucial as it shapes the consumer’s perception and decision-making process. The concept was developed in response to changes in consumer behavior due to the rise of digital media. Traditionally, the first…

  • Acronyms Beginning With ZZRTP: Zimmermann Real-time Transport Protocol

    ZRTP

    A cryptographic key-agreement protocol designed to enable secure voice and video communication over the Real-time Transport Protocol (RTP). Developed by Phil Zimmermann, the creator of Pretty Good Privacy (PGP), ZRTP is notable for performing encryption key negotiation directly within the media stream, rather than relying on a signaling protocol for key exchange. This in-band key exchange approach means ZRTP does…

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