Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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AWA
A section of the Graduate Management Admission Test (GMAT). In the GMAT, the AWA section is designed to evaluate a test-taker’s ability to analyze an argument critically and communicate their analysis effectively in written form. Here are the key components…
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AWR
An SEO rank tracking tool designed for agencies, in-house teams, and SEO professionals. AWR provides highly accurate keyword rankings across Google, YouTube, Amazon, and country-specific search engines like Baidu and Naver. It offers competitor analysis, SEO forecasting, SERP feature tracking,…
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AWS
Amazon Web Services (AWS) is a collection of over 175 remote computing services (also called web services) that make up a cloud computing platform, offered by Amazon.com. These services operate from 12 geographical regions across the world. AWS provides a…
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B-Roll
Not an actual acronym; this is a term used in film and video production referring to the secondary footage in cinematography. Originating from the days of film editing, A-roll refers to the primary footage featuring the main subject or action,…
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B2B
A term that refers to the transaction or relationship between two businesses, rather than between a business and individual consumers (B2C). In a B2B model, one company provides goods or services to another company. Examples include a manufacturer supplying products…
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B2B2C
A business model that combines elements of both B2B (Business-to-Business) and B2C (Business-to-Consumer) strategies. In this model, a company sells its products or services to a business customer, who then offers those products or services to their end consumers. Key…
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B2C
The process where businesses sell products or services directly to individual consumers. This model is one of the most common sales models and contrasts with B2B (business-to-business), where a business sells to other companies. In B2C, the sales cycles are…
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B2E
Strategies and platforms that organizations use to deliver services, tools, and value directly to their employees. This model focuses on improving engagement, productivity, and retention by treating employees as an important internal market. Common examples include HR self-service portals, learning…
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B2G
The commercial interactions where private companies provide products or services to government agencies. This model often involves bidding processes, compliance requirements, and long-term contracts. Examples include technology vendors delivering software solutions for public services, construction firms building infrastructure, or consultancies…
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B2Human
A marketing concept that emphasizes treating business-to-business (B2B) relationships more personally, recognizing that even in B2B transactions, decisions are made by individual humans with emotions, preferences, and personal experiences. Unlike traditional B2B marketing, which may focus primarily on the benefits…
