Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • zmot zero moment of truth

    ZMOT

    A marketing concept introduced by Google in 2011. It refers to when a consumer starts researching a product or service online before making a purchase decision. This moment is crucial…

  • ZRTP: Zimmermann Real-time Transport Protocol

    ZRTP

    A cryptographic key-agreement protocol designed to enable secure voice and video communication over the Real-time Transport Protocol (RTP). Developed by Phil Zimmermann, the creator of Pretty Good Privacy (PGP), ZRTP…

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