Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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YMYL
A concept used by Google in its Search Quality Evaluator Guidelines, which assess the quality of search results. YMYL pages could impact a person’s future happiness, health, financial stability, or safety. Examples of YMYL pages include: Financial information pages: Pages…
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YoY
A method of comparing financial or economic data between two corresponding periods in consecutive years. The YoY approach helps to measure the growth, performance, or changes in various metrics, such as revenue, profits, or GDP, over a 12-month period. Using…
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ZIP
A system of postal codes (ZIP codes) used by the United States Postal Service (USPS) since 1963. The primary purpose of ZIP codes is to streamline mail delivery, making the process more efficient and faster. ZIP codes are numerical codes…
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ZMOT
A marketing concept introduced by Google in 2011. It refers to when a consumer starts researching a product or service online before making a purchase decision. This moment is crucial as it shapes the consumer’s perception and decision-making process. The…
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ZRTP
A cryptographic key-agreement protocol designed to enable secure voice and video communication over the Real-time Transport Protocol (RTP). Developed by Phil Zimmermann, the creator of Pretty Good Privacy (PGP), ZRTP is notable for performing encryption key negotiation directly within the…
